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Present scenario of
Exhibition Industry |
Presently there are about 12,000 screens in the country (Source: FICCI Frames 2005) with most of them using the outdated technology, poor sound system and poorly managed infrastructure.
Due to this very reason coupled with high print cost, films are generally released with approx. 300 prints or less.
Number of prints released is very less considering the fact the INDIA is already highly under-screened (~12 screens per million of population) when compared with other countries.
The same prints are later distributed to other centers after 3 to 4 weeks from the date of primary release and this results in piracy, which as per FICCI Frames 2005 report has cannibalized 60% of the film industry revenue. |
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| ABOUT US |
E-City Digital Cinemas Pvt. Limited
E-City Digital plans to revolutionize the Indian Cinema Industry by…
- Bringing in state-of-art digital technology that eliminates print costs
- Offerings a globally benchmarked cinema viewing experience to audience across the country
This helps us to achieve uniformity in the audio-visual experience, and also curb piracy.
| E-CITY DIGITAL BUSINESS PLAN |
E-City Digital plans to revolutionize the Indian Cinema Industry by bringing in state-of-art digital technology, which will not only eliminate print costs but would offer a globally benchmarked cinema viewing experience to audience across the country – thus achieving uniformity in the audio-visual experience and would also help curb piracy.
- Incorporated in April 2004, E-City Digital Cinemas Pvt. Limited plans to deliver films via satellite to various single screen theatres.
- E-City Digital plan to digitize 500 screens by end 2008. In the first phase, the focus is to identify and digitize screens in the Bombay Territory, which consists of areas of Maharashtra, Gujarat and parts of Karnataka. E-City Digital plans to tie-up and digitize 100 screens by end 2006. Company has already tied-up with nearly 25 screens for digitization.
- E-City Digital plans to refurbish the single screens on selective basis to ensure that the patrons enjoy better ambience besides state-of-the-art audio-visual experience.
- E-City Digital proposes to tie-up with theatres on following basis;
- Theatre Hire
Company plans to execute long-term theatre hire contract with the exhibitors wherein company would pay fixed weekly theatre hire to the exhibitors. The tenure of the contract would be 3 to 5 years. The risk and reward would be on the company’s account.
- Revenue Share
Company shall have a long-term revenue share understanding with the exhibitors. The net revenue collected from the box-office would be shared on pre-agreed terms. The tenure of the contract would be 3 to 5 years. The risk and reward would be shared proportionately with the exhibitors.
- Minimum Guarantee plus revenue share
Company shall pay a minimum guaranteed theatre hire to the exhibitors and would share the box-office revenue if the same exceeds the certain limit as per the pre-agreed terms. The tenure of the contract would be 3 to 5 years. The risk and reward would be marginally mitigated.
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Copyright © 2006 E-City Digital Cinemas Pvt. Ltd. All Rights Reserved. |
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