E-City Digital Cinemas is a part of E-City Ventures - the corporate brand that represents the interests in out-of-home entertainment of the $5 billion Essel Group.

The company was established in April 2004, and is committed to revolutionising the Indian movie business by implementing state-of-the-art digital technology at the various independent cinema houses in this fragmented industry. This eliminates print costs, curbs piracy and offers the same audio-visual experience as seen in the affluent centres. The partnership with Qube Cinemas has further helped E-City Digital in providing an integrated, technically superior, stable & cost effective technology solution.

Importantly, it helps the cinema owner in securing the latest content on the day of its release since there is no dependence on the conventional celluloid print. The Company has offices in Mumbai, Ahmedabad, Delhi, Jaipur, Indore, Amravati.



Mr. Atul Goel
Managing Director, E-City Ventures. Mr. Goel has an MBA from the American Graduate School of International Management, Thunderbird, and for the last twelve years has been closely involved in the growth of E-City Ventures.

Mr. Goel is actively involved in service strategy and expansion policy initiatives. He has successfully completed three million square feet of retail real estate developments and has commenced operations in approximately one million square feet to run cinema operations. Through these successful ventures, he has thus gained development and operations expertise, as well as a superior knowledge of the Indian real estate industry.




Mr. Riaz Khan
Vice President, E-City Digital. He has excelled in the field of Information Technology. Having more than 15 years of experience, Mr. Khan is the technical backbone of the organisation and has worked on making E-city’s theatre ready for digital roll out. His previous assignment has been with technology leaders Wipro.


Mr. Manish Pancholi
Vice President, E-City Digital. He has more than 18 years of experience in Business Development & operations. He has been instrumental in setting up E-City’s digital cinemas business in Northern India. His previous assignment has been with R-world Leisure Ltd